The video game industry has been considered a pretty minor entertainment industry for a long time despite its incredible growth over the past few decades. Nowadays though it is impossible for even those who do not play video games to pretend that the video game industry is not a massive industry that is set to one day maybe even rival those of cinema and primetime television. In the same way that DW Griffith changed cinema forever and The Sopranos introduced prestige television through channels like HBO and AMC, many video games have been watershed moments in the industry. One such video game is of course the king of massively multiplayer role-playing games; we are of course talking about Activision Blizzard’s World of Warcraft. You might be wondering did World Warcraft change the face of gaming as we know it currently? To get that answer let’s delve a little deeper into its history.
Before there was World of Warcraft there was the franchise of real time strategic games going simply by the name of Warcraft. As many gamers know Warcraft came as a response by the Blizzard developers to the refusal by the games workshop to give them the license to make an official Warhammer real-time strategic game. What started as a simple rip-off in a way led creators such as Chris Metzen to fully infuse their ideas into this whole new fantasy world that they had created for this game. Fast forward a few years until the creation of the now iconic Warcraft three and its expansion frozen throne. While many didn’t know it at the time this game would change everything. Not only did one craft re-inspire the creation of its successor World of Warcraft but it was also the first playground for those who would go on to create Dota.
So now let’s get into the real meat of things. It is 2005 and World of Warcraft is finally launching. It was not the first massively multiplayer role-playing game available on the market, but it was the most technologically advanced back then. While I was trying to compete with games such as Runescape or even EverQuest the reality is that nothing on the market was able to rival the earth-shattering arrival of World of Warcraft. Rapidly it stood out not only as MMORPG but as THE MMORPG. It launched with an impressive premise at the time, a massive world that you could explore on foot or on mounts facing foes and delving into raids and dungeons something that people only knew from gains on tabletop platforms such as dungeons and Dragons. And even then, Blizzard announced that the launch of World of Warcraft was merely the beginning as this world would grow with its players.
One thing that changed the face of gaming was the monetization system that World of Warcraft was using. Rapidly Blizzard realized that if they wanted to host a massive online role-playing game, they would need the service space and they would need to rent those servers which cost a lot of money every month. This is where the subscription system came in. Not only were players paying an initial fee to access the game’s content, but they also had to pay a subscription fee to be able to log in and play the game every month as they wanted. Fast forward to 2023 and this system is still in place with the subscription fee of course following inflation and becoming more expensive. And this is not even taking into account the fact that World of Warcraft has expansions every two years which also require payment.
It is important to understand that most MMOs that came afterward that tried to use the system were not able to do it. Why? The answer is very simple people were already paying a subscription fee for World of Warcraft. World of Warcraft released right in a good time for MMORPGs to come out and it is one of the few that remains to this day from this era. The other MMORPGs that are still currently on the market often opt for a subscription fee that does not give you access to the game but only gives you bonus features that make your game experience easier. This is how Star Wars the Old Republic and The Elder Scrolls online works. World of Warcraft has been able to maintain this system for so long because people are already invested, and they came in at a time when these things were not old news.
Nowadays the only MMO RPG that has been able to replicate World of Warcraft’s success has been FF14 following in the footsteps of Blizzard by not only charging for the initial fee expansion fees but also a monthly subscription. Many attribute their success to replicating their model because they are carried to the final fantasy brand. Many gamers nowadays still play World of Warcraft the only thing that they care about is browsing websites such as Wowhead or MMO Champion to look at this definitive WoW healer tier list or the essential best-in-slot items for your class guides. But the reality is that even if the game ends up with many subscribers over the years, it has still maintained a core of loyal players that still pay monthly and keep the game not only afloat but profitable for Activision Blizzard. While many companies still to this day tried to replicate their success, we have seen time and time again that it is extremely difficult to do.














